Product
We craft brands that refuse to blend in.
Great design that shows what you stand for, and makes every touchpoint feel unmistakably yours.
Average brands look fine in a Figma file and fall apart everywhere else.
Why Rare Days
1
We start with what you believe.
Positioning, values, and messaging get settled before anything is drawn. We listen, take stock of what’s already there, and hand back a sharper version of what you already knew.
2
We don’t drag out strategy.
Nobody needs twelve weeks of discovery. Our team is senior enough to find the one idea worth getting excited about quickly, then we get on with making it beautiful and useful.
3
We design brands that stretch.
Most identities are designed for a launch post. Ours hold up on social, inside an app, and across a dashboard or checkout flow, because we design and build those products too.
4
We sweat every last detail.
Don't worry if you don't have strong opinions on kerning - we sure do. A brand only works if it holds up in the wild, and we care enough to paint the back of the cabinets.
Brand Strategy & Positioning
Strategy means taking the time to dig through the noise for what you actually stand for and who it's for. We sharpen it until it feels obvious, then turn it into the positioning, values and voice the whole identity brings together. It's the kind of strategy that is actually in service of the work you'll see, so it never ends up as a deck in a drawer.
Discovery Workshops
Audience Definition
Values & Messaging
Naming & Brand Architecture
“Why couldn’t we have had this brand and product in our pitch decks? We would’ve raised five times as much money.”
Justin Dueck
CEO, Koala
Identity & Visual Language
We turn strategy into something you can see, feel, hold: a wordmark, type, colour and imagery that says the same thing your positioning does. The result is unmistakably you, and it'll still look that way after this year's trends have moved on because we've got taste like that.
Logos & Wordmarks
Typography & Colour
Illustration & Iconography
Photography Direction
Motion Graphics
"I really appreciate how you guys pushed us. This work is so very important to us and you've treated it like your own baby"
Codie Sanchez
Founder, Contrarian Thinking
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Systems, Guidelines & Art Direction
A brand is like a baseball glove - it should get better the more you use it. We build the system, write the guidelines and set the art direction so the look can flex while the heart of it stays put, from a brand book to a component library. Your team can run with it, and we can carry it through into product as needed.
Brand Books
Component Libraries
Photo & Video Direction
Social & Email Templates
Custom Brand Tooling
"Rare Days go so deep. It's almost like a colonoscopy for the brain. I was not expecting that, but it was definitely necessary."
Mark Manson
Author, Mark Manson & Solved
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Ready to Build?
Whether you’ve got a name and a typeface or a full identity that stopped fitting, we’ll find what’s worth keeping and develop a resilient brand system.
Thanks for reaching out!
Miles will be thrilled. He'll be in touch.
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