Jay Shetty
The Daily Wisdom
About Jay
Jay Shetty traded his monk robes for a microphone, and the world listened. After spending three years living as a monk, immersing himself in eastern philosophy and meditation practices, he emerged with a mission to make ancient wisdom go viral with modern audiences. Through his #1 podcast, On Purpose, and his New York Times bestselling book, Think Like a Monk, he's become one of the most trusted voices in personal growth and mindfulness. His approach bridges centuries old teachings with contemporary challenges, creating a space where millions can find clarity in the chaos.
22m+
followers across platforms
800k+
newsletter subscribers
64m+
podcast downloads
Ask
As Jay's newsletter evolved to meet his community every single day, it needed a brand that could honor the depth of ancient philosophy while feeling fresh, modern, and unmistakably Jay - all without sacrificing the legibility required for a daily publication.
Approach
We went wide before going deep. Instead of presenting a single polished direction, we created more than 10 diverse creative concepts designed to spark visceral reactions. Each explored different aspects of Jay's world: his modern take on timeless wisdom, his roots in eastern spirituality, and his personal journey. The goal was to find that rare sweet spot where heritage meets contemporary design, where Jay's essence shines through without the brand becoming just another newsletter.
Impact
The new visual identity speaks in subtle poetry. An eastern inspired eye symbol serves as the brand's anchor, representing awareness and mindfulness. The signature blue-green hue? It's actually drawn from Jay's famously striking eyes, creating a personal connection that feels intimate rather than ego driven. More than a refresh, we built a daily ritual that honors where Jay's been and where he's taking his community.
“Rare Days came in at a pivotal moment for The Daily Wisdom, at a time when we were ready to evolve from a growing weekly newsletter into a true global brand. They understood not just what we wanted to look like, but what we wanted to stand for. Their team translated that purpose into a visual identity and site design that feel both timeless and alive. It’s bold, clear, and human — everything our mission represents. Helping make every day better for readers across the world.”
“Rare Days came in at a pivotal moment for The Daily Wisdom, at a time when we were ready to evolve from a growing weekly newsletter into a true global brand. They understood not just what we wanted to look like, but what we wanted to stand for. Their team translated that purpose into a visual identity and site design that feel both timeless and alive. It’s bold, clear, and human — everything our mission represents. Helping make every day better for readers across the world.”
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