Product
We’re a brand and identity studio for ambitious teams
Positioning first, then an identity that holds up on social, on the site, and inside the product.
A logo isn’t a brand. Most branding stops there anyway.
Why Rare Days
1
We start with what you believe.
Positioning, values, and message get settled before anything is drawn. We listen, take stock of what’s already there, and hand back a sharper version of what you already knew.
2
We don’t drag out strategy.
No twelve-week discovery for its own sake. We find the one idea worth getting excited about, then get on with making it.
3
We design brands with a volume dial.
Loud on social, quieter on the site, quiet again inside the product. The look flexes. The heart of it stays put.
4
We know where the brand will live.
We build the products too, so the brand gets designed for the onboarding, the empty states, and the app it ends up inside, not just the deck.
Brand Strategy & Positioning
We get you to look inward before we look at a single reference. What do you believe, who is it for, and what’s the one idea everything else hangs off? You get positioning, values, and messaging that the whole identity is built to carry.
Brand Strategy
Positioning
Values & Messaging
Naming
Brand Architecture
“Why couldn’t we have had this brand and product in our pitch decks? We would’ve raised five times as much money.”
Justin Dueck
CEO, Koala
Identity & Graphic Language
Then we draw. Wordmark, type, colour, illustration, and photography that make the strategy visible, with the craft to hold up next to anyone. You get an identity that looks like you, not like this year’s trend.
Logos & Wordmarks
Typography & Colour
Illustration & Iconography
Photography Direction
Motion
[Contrarian Thinking quote TBC]
Codie Sanchez
Founder, Contrarian Thinking
Systems, Guidelines & Art Direction
A brand has to survive the team that rolls it out. We build the system, write the guidelines, and set the art direction, then stay close while it goes live across social, video, email, and the product. You get a brand your own team can run without us.
Brand Guidelines
Design Systems
Art Direction
Social & Video Templates
Custom Brand Tooling
[Mark Manson quote TBC. Fallback: “When I first came to them, I was expecting a design and development team. What I got instead was something I didn’t expect, which was personal development.” Shan Boodram]
Mark Manson
Author, Mark Manson & Solved
Ready to Build?
Whether you’ve got a name and a typeface or a full identity that stopped fitting, we’ll find what’s worth keeping and build the brand on it.
Thanks for reaching out!
Miles will be thrilled. He'll be in touch.
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